We are dedicated to making a tangible impact across these core pillars:
- Environment & Wildlife Conservation
- Women’s Initiatives
- Children’s Health & Holistic Wellbeing
Our Commitment
more than makeup
We believe true beauty is a conscious, thoughtful approach to living. Rooted in the causes closest to founder Gucci Westman’s heart, we are committed to nurturing our community and our planet with intention. It’s about making a positive impact together, one partnership at a time.
“Growing up in Sweden, I was raised with a deep sense of responsibility—to the Earth and to each other. Today, as a mother, that mission feels more urgent than ever. I believe that when we come together as a community, we have the power to create a beautiful future.”
- Gucci Westman
A Beautiful Cause
THE KIDS MENTAL HEALTH FOUNDATION™
Nurturing the mental well-being of the next generation has never been more essential. We are proud to partner with The Kids Mental Health Foundation™ to provide critical resources, support, and advocacy for children and their families, fostering a future where every child can thrive.
Beauty That Gives Back
The Fluff & Puff Duo
More than just a dimensional flush of color—it’s our way of giving back.
This year, a portion of proceeds from our new Baby Cheeks Powder Blush Duo in the shade Fluff & Puff will be donated to The Kids Mental Health Foundation™.
Previous Partners
exxpedition
With a pioneering spirit, eXXpedition's all-female crew is on a mission to turn the tide on plastic pollution—contributing to groundbreaking science and global solutions for healthier, cleaner oceans.
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BEE REGENERATIVE
The smallest creatures often have the biggest environmental impact. Bee Regenerative's mission is to protect vital bee populations and biodiversity through research and education.
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Seatrees
Believing a single act of hope can create waves of change, SeaTrees's mission is to restore global coastlines and nurture underwater ‘blue carbon’ ecosystems that counter climate change.
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every mother counts
Maternal health is a fundamental human right. Every Mother Counts is dedicated to making pregnancy and childbirth safe, respectful, and equitable for every mother, everywhere.
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“I AM A VOTER.”
Inspired by the idea that every voice can create change, the nonpartisan "I am a voter." movement empowers our community to help shape our future.
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timegivers
The gift of time can change a life. TimeGivers creates enriching volunteer experiences for schoolchildren, making community service a cornerstone of education for our youth.
learn more
exxpedition
With a pioneering spirit, eXXpedition's all-female crew is on a mission to turn the tide on plastic pollution—contributing to groundbreaking science and global solutions for healthier, cleaner oceans.
learn more
BEE REGENERATIVE
The smallest creatures often have the biggest environmental impact. Bee Regenerative's mission is to protect vital bee populations and biodiversity through research and education.
learn more
Seatrees
Believing a single act of hope can create waves of change, SeaTrees's mission is to restore global coastlines and nurture underwater ‘blue carbon’ ecosystems that counter climate change.
learn more
every mother counts
Maternal health is a fundamental human right. Every Mother Counts is dedicated to making pregnancy and childbirth safe, respectful, and equitable for every mother, everywhere.
learn more
“I AM A VOTER.”
Inspired by the idea that every voice can create change, the nonpartisan "I am a voter." movement empowers our community to help shape our future.
learn more
timegivers
The gift of time can change a life. TimeGivers creates enriching volunteer experiences for schoolchildren, making community service a cornerstone of education for our youth.
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